Case Studies

Billboard Advertising was the ONLY advertising used for the launch of CAPEADS. Since 1997, CapeAds has retained its presence on billboards around Cape Town, occasionally bumping up exposure with radio advertising and sponsorships. One of OpenXposure’s long-term success stories.   A large holding of billboards was rented for the name change from “De La Rey Hardware” to “Builders Warehouse”. Today, it is a household name. The simple graphics and strong logo design played an important role in the success of this campaign.   Just before opening their new store, Stodels selected a well-positioned billboard on a main arterial leading up to the premises. Great success with a short term campaign. Homemakers Expo rents billboards for short term campaigns just before their opening – and keeps doing it – as it is a great reminder to attend.